Organised by one of the Computational Foundry’s integral projects Cherish_De Centre, the talk will be held in Wallace Biological Sciences Lecture Theatre at Swansea University and will focus on elements of the book and look at solving the immense problems of the 21st century, which Professor Shneiderman says will require, ambitious research teams that are skilled at producing practical solutions and foundational theories simultaneously – that is the ABC Principle: Applied & Basic Combined. 

He says that these research teams can then deliver high-impact outcomes by applying the SED Principle: Blend Science, Engineering and Design Thinking, which encourages use of the methods from all three disciplines.  These guiding principles (ABC & SED) are meant to replace Vannevar Bush’s flawed linear model from 1945 that has misled researchers for 70+ years.  These new guiding principles will enable students, researchers, business leaders, and government policy makers to accelerate discovery and innovation.

Matt Jones, Head of the College of Science at Swansea University, said, ‘`Science at Swansea is all about working creatively, imaginatively and adventurously to change the world for the better. Having Ben visit us now is highly timely as we move into a transformational phase of digital innovation through the EU funded Computational Foundry.’

If you are interested in attending the talk, please register.