Workshop exploring innovations in both print and electronic media

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Swansea University Welsh Centre for Printing and Coating is hosting a workshop on Cross Media Integration which will look at innovations to make use of both print and electronic media at a time when the shift has been to web-based media and e-solutions.

Date:13th May 2014

Time: 10.00 – 16.30

Venue: Village Hotel, Swansea. SA1 8QY.

Admission: For Advancing Printing & Coatings Network (APN) members there are two complimentary delegate places included in the annual membership fee. However non-members can attend for a fee of £50 + VAT per delegate.

Summary:

In many ways, media industry is at a crossroads as changes in reading habits and the shift toward web-based media and e-solutions have impacted on the demand for print and revenue from paper-based advertising. However, many benefits may be achieved from innovations that make use of both print and electronic media. Several examples exist where successful combinations have been achieved e.g. through the use of image recognition, augmented reality or printed electronics to bring interactivity into graphic products.

This workshop will explore issues, looking to how Europe and Wales in particular can gain maximum benefit from these emerging trends. The keynote speaker, Helene Juhola, R&D Director at the Federation of the Finnish Media Industry, is leading the team responsible for sector strategies, innovation programmes and future competences in the media industry. There are strong similarities between the issues faced in Finland and Wales, as both have a similar size of population dispersed across the country with a few major cities and are focused on developing a knowledge based economy.

Manfred Werfel of WAN-IFRA will present the view of the World newspaper organisations, while other speakers will focus on opportunities and technical issues.

 

10:00

Registration and coffee

10:30

Keynote: Finnish way of organizing innovation development in the media sector. Helene Juhola, Director R&D, Finnmedia

11:30

Coffee

12:00

(Re) imagining paper as a digital disruptor: Interactive Newsprint and the Internet of Things. Paul Egglestone, University of Central Lancashire

12:40

Design principles for interactive newsprint. David Frohlich, University of Surrey

13:20

Networking Lunch

14:20

"Newspaper+, enriching the user experience" Manfred Werfel, WAN-IFRA

15:00

“Value added print on newsprint” Tim Claypole

15:30

Coldset – Protect, Enhance, Differentiate

Paul Casey, Sun Chemical Ltd

16:10

“Printmark – benchmarking newsprint” Tim Claypole

16:30

Coffee and Networking

To register for this event please visit http://wcpcswansea.com

This workshop receives financial support from the Welsh Government A4B program and EU COST Action FP1104 “New possibilities for print media and packaging – combining print with digital”.