Marketing students prepare to pitch their campaign ideas

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Postgraduate Marketing students from Swansea University are preparing to pitch their campaign ideas at The Chartered Institute of Marketing (CIM) Welsh regional student competition, which takes place tomorrow.

The six School of Business and Economics MSc Marketing students – Liyuqin Cheng, Rhiannon Dee, Andrew Harris, Jenny Roberts, Zheng Shi, and Hooda Yu – will compete in two teams and take on 10 other teams from Welsh higher education institutions on Thursday, February 23, in The Pitch 2012 event.

This year’s challenge is to develop an innovative campaign for Big Ideas Wales to promote Youth Entrepreneurship in Wales, based around a real-life scenario similar to one which would normally be issued to a marketing agency.

The competitors will then pitch their campaign to a panel of judges, including Jade Bourke, Marketing Manager of DS Smith Recycling, Roger Pride, Managing Director of Cardiff & Co, and James Taylor, Managing Director of Super-stars.

The competition will take place in two stages; the afternoon sessions will be held in Cardiff’s Pierhead Building and the evening finals will be held in the Senedd.

The Welsh Government is sponsoring the competition as part of the Youth Entrepreneurship Strategy (YES) Action Plan 2010-15.

Dr Anita Zhao, a lecturer in Marketing from the School of Business and Economics, has taken on the role of tutor, to facilitate both teams’ project entries.

She said: “This is a fantastic opportunity for our Marketing students to represent Swansea University and participate in a unique CIM event. This competition is very special, highly regarded and recognised as a golden opportunity to gain valuable experience and stand out from the crowd.”

Rhiannon Dee, who will lead one of the Swansea teams, said: “As Marketing students, we feel this is the perfect opportunity to enhance our skills and learn from other students who have the same aspirations as us. It is also a valuable experience that can be helpful for our future careers.”

Liyuqin Cheng, who will lead the other Swansea team, said: “It is my pleasure to be the team leader and a participant in such a high profile marketing event held by the CIM. It is a great opportunity for gaining real life marketing experience as an MSc student.”

Hooda Yu, Liyuqin Cheng’s fellow team member, added: “As an international student, the Pitch 2012 provides a valuable opportunity for me to use a second language and present the business skills I have learned in front of professionals. I hope I can get inspirational feedback, to improve my business skills for my future career.”

For more information about the event, visit, and for more information about the programmes offered by Swansea University’s School of Business and Economics visit